Sedona Rocks

When to the new eyes of thee
All things by immortal power,
Near or far,	30
Hiddenly
To each other linkèd are,
That thou canst not stir a flower
Without troubling of a star;

My, oh my, oh Monday

Bell Work: Do you know these logos? Click here.

Take 8 minutes and see how many you get. Winner gets something.

The next two days will include a marvelous opportunity to create a new logo for Harley Davidson motorcycles.

Harley-Davidson Unit Project Guidelines

Project Overview:

            Harley-Davidson Motor Company. 

            The average Harley-Davidson motorcycle rider is in his/her middle age or older and has a full time career or full time job.  Harley-Davidson would like to appeal more to younger generations (20 – 30 year olds).  Your assignment is to create a marketing strategy to accomplish this goal.  Specifically, you need to do the following:

·                    Research what products Harley-Davidson currently offers to customers.

·        Discuss, in your own words, why middle-aged consumers are the major source of revenue for Harley-Davidson.

·        Discuss, in three paragraphs, how you would market Harley-Davidson motorcycles and accessories to a younger market.  (Think about price range, design, style, accessories, clothing, etc)

·        Create a new logo and slogan for Harley-Davidson Motor Company.

·        Create one print ad promoting Harley-Davidson to a younger audience.

Grading Criteria:

This project is due on:_______Tuesday 24 May

1.      Research what products Harley-Davidson currently offers to customers.  20 points.

            This section must be typed using Microsoft Word.  Explain in detail the products that Harley-Davidson currently offers to the public.  (Motorcycle types, clothing, accessories, etc).  Be specific and give details.  This section should be about 2 or 3 paragraphs in length.

2.      Discuss, in your own words, why middle-aged consumers are the major source of revenue for Harley-Davidson.  20 points.

            This section must be typed using Microsoft Word.  After completing the research phase of the project, you should come to a conclusion as to why most Harley-Davidson riders are middle-aged or older.  Explain your conclusion in one paragraph.

3.      Discuss, in three paragraphs, how you would market Harley-Davidson motorcycles and accessories to a younger market.  (Think about price range, design, style, accessories, clothing, etc).  20 points.

            This section must be typed using Microsoft Word.  Explain in three paragraphs how you plan to sell Harley-Davidson motorcycles and other products to a younger crowd.  Would you develop new products that are more appealing?  If so, what products?  Would you try to change the H-D image?  If so, how?  Would you change the price of the products?  If so, which products and what prices?

4.      Create a new logo and slogan for Harley-Davidson Motor Company.  20 points.

            This section should be done on plain, white, computer paper using colored pencils, markers, or crayons.  Hand draw a new logo for the Harley-Davidson Motor Company.  Remember, you are trying to appeal to a young audience.  Think about logos that you like and dislike to get you started.  Look at the existing logo.

            Under your new logo, write a new slogan that appeals to a young audience.

5.      Create one print ad promoting Harley-Davidson to a younger audience.  20 points.

            This section should be completed on plain, white, computer paper using colored pencils, markers, or crayons.  Design one creative print ad that will be placed in a magazine to help promote Harley-Davidson to a younger audience.  You should include your logo and slogan in the ad.

Set. Go.

R. Burd

Friday Finishes

Bell Work: Has anyone ever lied to you in order to make a sale? How did that make you feel?
--
Do Hard Things,.

Computer Apps Blog

Intro To Biz Blog
Mr. Burd

Thursday Morning

Please log onto this website and take a brief survey. Thank you.

Wednesday

• Bell Work: Have you ever gone to a store and the salesperson showed you a product, mentioned a feature or two, and never told you what the benefit was? [For example: if you looked at a flat screen TV and the salesperson said “This Sony model has LED display.” You might think, “So what? What does that do for me?”] Give an example.
• PowerPoint Presentation.

Tuesday at BMHS

Bell Work: What is the difference between a feature and a benefit?

Do all products have both?

Today we will work in pairs to complete the product/feature/benefit handout. After this timed exercise, we will exchange our lists with another team and allow them to comment on our lists. Next, we will create a seven-slide PowerPoint (it's OK to do more) that includes the following:

• The Product we Choose
• Two Features of that product--in bullet list
• Two Benefits of each Feature--in bullet list
• Two Questions we would ask a potential customer if we were trying to sell him our product.
• A common template for PowerPoint
• Transitions between slides
• Animation on slides
• Clip art, logos, or pictures on all slides.

--
Do Hard Things,.

Computer Apps Blog

Intro To Biz BlogMr. Burd

Part 9