Monday Mornings

I hope you all had a great week-end.

Bell Work: What is the difference between market research and marketing research? (Please don't say IDK. Look it up; I had to.)

Today we will continue our Marketing unit, chapters 13 & 14. Please find attached the lesson plans for the week. Note that on Friday, there is an assessment on both chapters.

Week of 11 April 2011        

Lesson Outline

Note: Due to a multiple list of factors, most of last week’s activities and lesson plans did not get executed. I was off on Monday, AIMS testing was Tuesday and Wednesday, Thursday and Friday we had the marvelous presentation of “Every 15 Minutes.” As a consequence, most of this week’s lesson plans will be the same as last week’s.

Monday

Objectives: TSW

·        describe the types of market research a company may use

·        identify the steps necessary in developing a new product

Set:

·        Why do you think businesses need to know their markets?

Input:

·        20-minute PowerPoint from Glencoe

·        various experiential inputs from teacher

Guided Practice:

·        Discovery Education video on how to do market research

Model:

·        Teacher will give a few samples of how companies test market a product

Output:

·        Students will visit www.census.gov in order to discover how demographics can be used to gain market knowledge. Students will answer questions pertaining to the demographics in Prescott Valley.

Close:

·        Students will volunteer answers of what the most interesting statistic they found on census.gov web site was.

Tuesday

Objectives: TSW

·        compare and contrast three types of products: LED vs. LCD vs. Plasma TVs.

Set:

·        What is the difference between market research and marketing research?

Input:

·        Students will read Chapter 13.2 in textbook

Guided Practice:

·        Students will identify and create a display for a product that did not require much work because it is only a slight variation of another product. (example: a box of graham crackers and a box of cinnamon graham crackers)

Output:

·        Students will work in pairs to come up with a new product idea.

Close:

·        Students will work with their partner to develop a new product. This activity will take all of Thursday and Friday.

Wednesday

Objectives: TSW

·        work with their partner to develop a new product.

Set:

·        Why do businesses contact customers directly?

Output:

·        Develop and promote a new product, walking the product through all seven steps of Product development, according to our book pages 225-227. Create a PowerPoint that shows the seven steps of product development for their new product.

Close:

·        This project will take all of Wednesday and Thursday, 114 & 15 April.

Thursday

Objectives: TSW

·        Work with their partner to develop a new product

·        Incorporate the 7 functions of marketing in developing their product

Output:

·        Develop and promote a new product, walking the product through all seven steps of Product development, according to our book pages 225-227. Create a PowerPoint that shows the seven steps of product development for their new product.

Close:

·        Which factor was the most challenging in developing a new product? Which factor did you find easiest?

Friday:

Objectives: TSW

·        Review Chapters 13 & 14

·        Take an assessment on Chapters 13 & 14.

Close:

·        Marketing is the key to business. Successful businesses are expert marketers.

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