Take 8 minutes and see how many you get. Winner gets something.
The next two days will include a marvelous opportunity to create a new logo for Harley Davidson motorcycles.
Harley-Davidson Unit Project Guidelines
Project Overview:
Harley-Davidson
Motor Company.
The average Harley-Davidson motorcycle rider is in
his/her middle age or older and has a full time career or full time job. Harley-Davidson would like to appeal more to
younger generations (20 – 30 year olds).
Your assignment is to create a marketing strategy to accomplish this
goal. Specifically, you need to do the
following:
·
Research what products Harley-Davidson currently
offers to customers.
·
Discuss, in your own words, why middle-aged
consumers are the major source of revenue for Harley-Davidson.
·
Discuss, in three paragraphs, how you would
market Harley-Davidson motorcycles and accessories to a younger market. (Think about price range, design, style,
accessories, clothing, etc)
·
Create a new logo and slogan for Harley-Davidson
Motor Company.
·
Create one print ad promoting Harley-Davidson to
a younger audience.
Grading Criteria:
This project is due on:_______Tuesday
24 May
1. Research what products Harley-Davidson currently
offers to customers. 20 points.
This
section must be typed using Microsoft Word.
Explain in detail the products that Harley-Davidson currently offers to
the public. (Motorcycle types, clothing,
accessories, etc). Be specific and give
details. This section should be about 2
or 3 paragraphs in length.
2. Discuss, in your own words, why
middle-aged consumers are the major source of revenue for Harley-Davidson. 20 points.
This
section must be typed using Microsoft Word.
After completing the research phase of the project, you should come to a
conclusion as to why most Harley-Davidson riders are middle-aged or older. Explain your conclusion in one paragraph.
3.
Discuss,
in three paragraphs, how you would market Harley-Davidson motorcycles and
accessories to a younger market. (Think
about price range, design, style, accessories, clothing, etc). 20 points.
This
section must be typed using Microsoft Word.
Explain in three paragraphs how you plan to sell Harley-Davidson
motorcycles and other products to a younger crowd. Would you develop new products that are more
appealing? If so, what products? Would you try to change the H-D image? If so, how?
Would you change the price of the products? If so, which products and what prices?
4.
Create a
new logo and slogan for Harley-Davidson Motor Company. 20 points.
This
section should be done on plain, white, computer paper using colored pencils,
markers, or crayons. Hand draw a new
logo for the Harley-Davidson Motor Company.
Remember, you are trying to appeal to a young audience. Think about logos that you like and dislike
to get you started. Look at the existing
logo.
Under
your new logo, write a new slogan that appeals to a young audience.
5.
Create one
print ad promoting Harley-Davidson to a younger audience. 20 points.
This
section should be completed on plain, white, computer paper using colored
pencils, markers, or crayons. Design one
creative print ad that will be placed in a magazine to help promote
Harley-Davidson to a younger audience.
You should include your logo and slogan in the ad.
Set. Go.
R. Burd
